Back yourself

Take Action, Every single day

Become your best self by turning dreams into social challenges, backed by money

Make goals enjoyable

Get addicted to progress

Challenge friends win their respect
Or, go solo -and have someone verify progress.
Use the threat of loss & competition to get sh*t done!

How it works

Step 1

Decide the mission

Set your goal & deadline. Invite friends to compete with, or do it together.
Or, call their bullsh*t and dare them.

Step 2

Set the rules

Define what proof you'll upload & when, to prove your commitment.

Step 3

Put up money, and go live!

Put up cash upfront that you'll lose if you fail - or set a custom penalty. That's it, get going!

We're in beta!

Nox is open for a small batch of users.

Testimonials

Early users are conquering DREAMS

...while making hilarious memories.

Aayush

We used nox to set up a challenge where one of my friends said he'd shave his head if I managed to talk to a girl at the club. I did it, and used the razor myself.

Saumya

A nox pact with 5 of my friends got me to start lifting from zero. I ended up going to the gym 12 weeks in a row and missed 4 days - but the $40 I lost motivated me like nothing else. I'm using it now to hit 45 kg on my overhead press before the year ends.

Prakriti

When my brother told me about nox, I didn't think someone like me would ever be part of the target audience. Then, he challenged me to stop eating white sugar - where a violation would mean I'd have to pay him $15. The change has been nothing short of amazing.

Kaza

I'd been planning to take flying lessons for a long time but kept putting it off. Got challenged by a friend through nox to a $200 pact to finish a pilot training program. Just finished phase 1 this week, and I've managed to win half of my stake back.

Kaus

I used nox to get my friends to stake $500 each on showing up to my bachelor party 6 months in advance. Not one of them ended up flaking.

Jonathon

As an actor, nox has been a game-changer for me. I use it to set weekly pacts with myself for attending networking events, submitting for auditions, and creating new content every week. The stakes make it easier to take care of tasks I'd otherwise take lightly.

Lisandra

As a systems engineer, my job's pretty hectic so it's easy to fall out of routines. This year, I made a 2-month nox pact where I’d lose $20 every time I skipped the gym. I ended up not missing a single day —even during a 2-week vacation in Marbella! Knowing I’d have to pay up if I missed a day made all the difference.

Anya

I once said I could probably walk the length of Manhattan in under 8 hours. A friend called BS and said it's impossible. So we set a nox pact for $100, and I won.

Mounica

I've been using nox to make sure I eat at home every day of the week except Sunday. My husband's my challenger, so it's really hard to sidestep the diet - I've set it to the highest difficulty so I'll lose my entire stake if I miss a single deadline, not to mention he'll never stop gloating.

Ron

Me and my podcast co-host use nox to make sure we record, edit, and post weekly episodes and short-form content - something that used to be easy to avoid doing on time because of our busy jobs and the fact that we live on different continents.

Pri

I had to jump into freezing cold water off the pier at St. Kilda, Melbourne, because I lost an arm wrestling pact on nox. They recorded the whole thing as evidence.

Shoun

I'm awful at making travel plans and doing weekly chores. I like nox because I love making wagers - so the stakes motivate me to finish off boring tasks I'd otherwise procrastinate on.

Sonali

A nox pact with a friend got me to start painting again. I had to upload one piece of art on my Instagram channel each week, or lose $50. This kickstarted a habit for me after years. I just finished illustrating an entire comic book.

Salonee

I've been using nox to keep me accountable to my self-guided Japanese learning course. I've also used it to call a lot of peoples' BS - and got them to actually take action on their goals.

Bhrigu

My housemate and I have a nox pact where the two of us have to run a half marathon next March. Every time one of us misses one of our daily runs, the other wins $5.

Supriya

I have been putting off starting my life-coaching practice and IG page for years. My partner set up a pact with me where if I didn't post every single day for 1 month, I'd lose $100. So I did it, and it gave me the momentum to quit my job and do this full time!

Meet the nox overlords.

Abhilaksh & Prabhakar built nox because some of their best decisions came out of challenges with each other or other friends. Starting a company together was one of them - but so was going to South America for two months, joining a writer's workshop, taking dance lessons, & much more.Write to us at [email protected].

Need more information?

You can use Nox to accomplish just about any goal or simply for fun.

You can create a pact to hold yourself and others accountable.

Examples include:

  • - Building or breaking habits: Enter a pact where you upload periodic evidence of doing something daily, like running 5 kilometers, or avoiding something, like cigarettes.

  • - Achieving big outcomes: For goals with deadlines, like moving to New York by year’s end, upload evidence by the deadline to prove success.

  • - For fun: Get creative! One user made a pact where if their friend convinced a girl to hold his hand by the semester’s end, they’d shave their head.

    You can even use Nox to enforce bachelor party commitments.

You start by selecting a goal and deciding whether it’s a solo pact, where only you are responsible for completing the goal, or a group pact, where multiple people are involved.

In group pacts, you can choose different game modes—either collaborating, where everyone works towards the same goal, or competing, where you’re trying to outperform each other for a prize.

Every pact requires you to stake money or something else that you’ll lose if you fail.

You also define the type of evidence you’ll provide and how often you’ll submit it.

All these rules create an ironclad contract that keeps you and your friends honest and accountable.

You appoint a friend or trusted third party as the verifier.

They’ll check if your evidence meets the pact's terms.

Verifiers can receive a percentage of the monetary stake as a tip for their role in the pact.

If you can’t find a verifier, Abhilaksh or Prabhakar can step in as your verifiers.

Simply nominate either of us—we’re automatically added to everyone’s Nox friends list.

Pretty soon, AI will be available for verification, but for now, we require you to involve at least one other person for better accountability.

We currently accept video, photo, or audio evidence.

You can define what’s required based on the challenge.

We've defined "bond" as a type of proof, where you follow the honor code and provide written confirmation that you've kept your word so far.

For example, if you've to check in with your verifier daily about a non-smoking pact, you will provide your word as "bond" in a text field, and the verifier will approve/deny it.

In a competitive pact, it goes to the winner of the pact you're in—the one who outperformed everyone else by meeting more deadlines or finishing the task before everybody else.

In any other kind of pact, Nox takes your money.

Yes! You can stake non-monetary stakes like slaps, head shaves, or any creative consequences.

While quantifiable stakes help, we leave the definition up to you.

Yes, you can track your progress, but pact terms can’t be changed once the pact is active.

There’s a 48-hour pre-launch period where you can modify terms, provided all participants agree.

Yes, you can resign from a pact, but doing so will require you to forfeit the stake (money or something else) you fronted to be part of that pact.

Nox uses loss aversion, a clinically backed principle in behavioral science.

When you stake something or turn a goal into a commitment device, you’re more motivated to follow through.

Doing this offline requires lots of effort—tracking progress, holding money, managing disputes, and keeping records.

Nox simplifies and enhances this process, making it fun and reliable.

Nox is inherently social and much more customizable than other apps.

Nox is not just a productivity app; it’s an app that enforces pacts to hold people accountable to all kinds of commitments they make to themselves and each other.

It’s more fun, flexible, and designed to handle real-life scenarios.

We use advanced encryption and secure systems to protect your data and privacy.

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You'll need a referral code. 😅

We're in beta, and are giving out referral codes to our waitlisted users in batches (in the interest of a smooth experience)

Already got your code? Get in!

Don't have one?
Sign up for the waitlist ⬇️

We will NEVER share your information with ANYONE.

If you're from VIT, McKinsey & Company, ZS Associates, ISB, Mu Sigma, or GrowthX, we've got special missions for you! Enter your reg. no. or other identification number (e.g., FMNO for McKinsey) as the referral code.

Terms and Conditions

Last updated on 01-04-2025 02:36:18These Terms and Conditions, along with our Privacy Policy or other applicable terms (“Terms”), constitute a binding agreement between Mowgli Brothers Studios Private Limited (“Website Owner”, “we”, “us”, or “our”) and you (“you” or “your”), and relate to your use of our website, goods (as applicable), or services (as applicable) (collectively, “Services”).By using our website and availing the Services, you agree that you have read and accepted these Terms (including the Privacy Policy). We reserve the right to modify these Terms at any time, without assigning any reason. It is your responsibility to periodically review these Terms to stay informed of updates.Use of Services
Your use of the website or availing of our Services is subject to the following terms:You agree to provide true, accurate, and complete information during and after registration, and you shall be responsible for all acts done through the use of your registered account.Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness, or suitability of the information and materials offered on this website or through the Services for any specific purpose. You acknowledge that such information and materials may contain inaccuracies or errors, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.Your use of the Services and the website is solely at your own risk and discretion. You are required to independently assess and ensure that the Services meet your requirements.The contents of the website and Services are proprietary to us. You do not have any authority to claim intellectual property rights, title, or interest in this content.Unauthorized use of the website or Services may lead to action against you as per these Terms or applicable laws.You agree to pay all charges associated with availing the Services.You agree not to use the website and/or Services for any unlawful, illegal, or prohibited purpose under these Terms or under Indian/local laws applicable to you.You acknowledge that the website and Services may contain links to third-party websites. Upon accessing these, you will be governed by their terms of use, privacy policies, and other applicable policies.Transactions and Refunds
By initiating a transaction for any Service, you agree that you are entering into a legally binding and enforceable contract with us.You shall be entitled to claim a refund of the payment made by you in case we are unable to provide the Service. The timelines for such refund will be in accordance with the specific Service or as provided in our refund policies (as applicable). If you do not raise a refund claim within the stipulated time, you will no longer be eligible for a refund.Force Majeure
Notwithstanding anything contained in these Terms, neither party shall be liable for any failure to perform obligations under these Terms if such failure is due to a force majeure event.Governing Law and Jurisdiction
These Terms and any dispute or claim relating to them shall be governed by and construed in accordance with the laws of India. All disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts in Gandhinagar, Gujarat.Contact
All concerns or communications relating to these Terms must be addressed to us using the contact information provided on this website.

Pricing

To create a nox pact, users must purchase Nox points where 1 point = 1 INR. Users may create a pact worth any number of points that are in their account.Nox charges between 2-15% of financial stakes placed on monetary pacts as commission.This is dynamic and decided case-by-case based on the type of pact, amount pooled and the type of user.

Cancellation & Refund Policy

Refund & Cancellation Policy
This Refund & Cancellation Policy (Policy) is a part of the Platform Policies of Nox. Please read this Policy carefully before registering on the Platform.
By registering on the Platform and using our Services, you expressly acknowledge that you have read and understood this Policy and agree to be bound by its terms. If you disagree with the terms outlined in this Policy, you are advised to discontinue accessing and/or using this Platform immediately. Please note that any transactions which may have occurred prior to such discontinuation/termination shall be governed by the terms of this Policy along with other Platform Policies.
1. This Policy only deals with any refund requests pertaining to monies spent by a user towards purchase of Nox units. All aspects pertaining to withdrawal/redemption/non-redemption of Nox units are governed by the Platform’s Terms and Conditions.2. Refund Conditions:
(a) The users are responsible to regularly visit the Platform to remain informed of the terms of this Policy.
(b) Requests for refund of monies will only be processed in case of inadvertent, unauthorised or erroneous deduction of user monies while purchasing Nox units, subject to the following:
• If a user has been charged more than once for the same amount of Nox units, or has received insufficient Nox units against the amount paid; and
• If payment towards such Nox units has been received by the Platform ; and
• Such refund request can only be made within 2 (two) hours of such transaction.
(c) Please note that the payment of refund is not guaranteed. All requests are subject to review and inspection by the Platform in accordance with the Platform Policies. Upon due satisfaction, the Platform will process the refund request and issue a refund to the user, subject to applicable deductions, if any.
(d) In case of any other request for refund not fulfilling the eligibility criteria listed above under Clause 2(b), and beyond the scope of this Policy, please contact us at [[email protected]] . Please note that such requests may not be eligible for refund under this Policy, however, without prejudice to the Platform’s rights, may be considered in good faith on a case-to-case and non-precedential basis. Such requests may be accepted or declined at the Platform’s sole discretion. The users agree and acknowledge that the Platform reserves full rights to decline such requests.
(e) All refund requests shall remain subject to and be governed by the provisions of the Terms and Conditions and other Platform Policies in addition to this Policy.
(f) Please note that all financial transactions pertaining to your user account are processed through third-party payment gateways. These gateways control transaction approval or denial, with their terms and conditions governing such actions. Accordingly, the Platform is not liable for any transaction denial by any third-party payment gateway.
(g) The Platform will not be responsible to any user for any issues beyond its control, including but not limited to internet connection inconsistency, service outage, power outage, malware attack, viruses, computer malfunction, natural disasters, or other unforeseeable failures, etc. By using our Services, you acknowledge and accept that the Platform is not liable for any losses incurred by a user vis-à-vis their purchase, refund request, participation in a pact or accessing any other feature/Service offered by the Platform, amongst others.
(h) Accounts of users with repeated or serial refund/cancellation requests may be subject to increased scrutiny and may face restrictions on future transactions until such pattern is satisfactorily addressed in the sole discretion of the Platform.3. How to apply for and receive your refund
• To apply for a refund/cancellation of transaction, the user must submit the refund request with all necessary details and proof of fulfilling the aforesaid eligibility criteria to our Customer Care and Support Team by sending an email to [email protected] or by uploading the same on the Platform.
• Review and verification: Upon receipt of a refund request, such request will be duly addressed and inspected by the Platform. The Platform may contact you for any information or verification, if required. Users agree that the Platform reserves the right to review and determine at its sole discretion if the request is eligible for refund in accordance with this Policy, other Platform Policies and applicable laws. Once the request has been approved and sent for processing, we will send you an email to notify you thereof.
• The approved refunds will be processed using the same payment method and to the same account details through which a user purchased the said Nox units. If unable to process by the same mode through which payment had been made, the Platform will notify the user of an alternate payment mode for processing refund.
• All approved refunds shall be made not later than 15 (fifteen) working days from the date of acceptance of the refund request.4. Policy Updates
This Policy is effective as of [08-04-2025]. The Policy may be periodically reviewed and revised. The revised terms shall be uploaded on the Platform. Users are required to review this Policy regularly for any updates. You agree that your continued use of Platform services after any modifications to this Policy constitutes your acceptance to such modifications.

Privacy Policy

Privacy Policy
Last updated: April 05, 2025This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service. It tells you about your privacy rights and how the law protects you.We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.Interpretation and Definitions
Interpretation
Capitalized words have meanings defined under the following conditions. These definitions apply regardless of whether they appear in singular or plural.Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for you to access our Service.
- Affiliate means any entity that controls, is controlled by, or is under common control with us.
- Application refers to Nox, the software program provided by the Company.
- Company (also referred to as "we", "us", or "our") refers to Mowgli Brothers Studios Private Limited, D 411, Vrundavan Trade Center, Kudasan, Gandhinagar, Gujarat, India – 382421.
- Cookies are small files stored on your device that help track usage and preferences.
- Country refers to India.
- Device means any device that can access the Service, like a phone, tablet, or computer.
- Personal Data means information that relates to an identifiable individual.
- Service refers to the Application or the Website or both.
- Service Provider means third-party companies or individuals who help provide or analyze our Service.
- Usage Data refers to data collected automatically during use of the Service.
- Website refers to Nox, accessible at https://www.app.nox.today.
- You means the individual using the Service, or the company/legal entity on behalf of which such individual is using the Service.Types of Data Collected
Personal Data
We may ask for personally identifiable information, such as:
- Email address
- First and last name
- Phone number
- Usage data- Usage Data Automatically collected, including: IP address,
Browser type/version, pages visited and time spent
- Device type and OS
- Unique identifiers
- Data from Mobile DevicesIf you use the Service through a mobile device, we may collect:
- Location data (with permission)
- Contacts
- Photos or camera accessYou can disable these permissions in your device settings.Tracking & Cookies
We use cookies and similar technologies to monitor and improve the Service.Types of cookies include:
- Essential cookies: Needed to use core features
- Acceptance cookies: Track cookie consent
- Functionality cookies: Remember preferences like login or languageUse of Your Data
We use your data to:
- Provide and maintain the Service
- Manage your account and user access
- Fulfill contracts (e.g. product or service purchases)
- Communicate via email, SMS, or app notifications
- Share news, offers, or updates (unless you opt out)
- Handle customer support requests
- Conduct analytics, business transfers, or marketing performance reviewsWe may share your data with:
- Service providers
- Business partners
- Affiliates (under privacy obligations)
- Other users (when you interact publicly)
- In legal proceedings or with your consentRetention and Deletion
We retain your personal data only as long as necessary. Some data (like legal or security records) may be kept longer.You may request deletion or modification of your personal data by:
- Logging into your account
- Contacting us directly
Some data may be retained due to legal obligations.International Transfers
Your data may be stored or processed outside your country. By using our Service, you consent to these transfers under secure conditions.Legal Disclosures
We may disclose data:
- To comply with legal obligations
- To protect our rights or prevent fraud
- In business transfers (e.g. mergers, acquisitions)Security
We implement reasonable security measures but no method is 100% secure. Use of the Service is at your own risk.Children’s Privacy
Our Service is not intended for anyone under the age of 13. We do not knowingly collect data from children. If we become aware of such collection, we will delete the data immediately.

About us

Nox is a mobile app (also accessible via app.nox.today) that helps people commit to their personal goals by putting real money on the line, in the business of productivity and personal wellness.Here’s how it works: A user sets a goal—like going to the gym 5 times a week, finishing a project, or quitting sugar. They put money into a shared pot and choose someone (like a friend or coach) to verify if they complete it. If they succeed, they get their money back—or sometimes win extra from others who didn’t finish. If they fail, they lose their money. Simple.Nox is not a game of chance and not a game of skill. There is no betting, no random results, no fantasy points, and no contests. It’s just about whether the user did what they promised to do. Their result depends only on their own actions and whether they met their deadline.It’s like a high-stakes commitment device. Think of it as a way to make people take their goals seriously by giving them something to lose.Nox is the first app of its kind in India. No other product combines social accountability with real money like this. It sits at the intersection of wellness, productivity, and fintech.All transactions are between users and are used only to enforce personal accountability. This is not gambling, and it does not fall under real-money gaming laws.

Contact Us

MOWGLI BROTHERS STUDIOS PRIVATE LIMITED
Registered & Operational Address: D 411, VRUNDAVAN TRADE CENTER, KUDASAN, GANDHINAGAR, - 382421, GUJARAT, INDIAPh. No: 9629342203
email:[email protected]