Back yourself
Win big, every single day
Become your best self by turning dreams into real-money social challenges.
Turn goals into games
Get addicted to progress
Challenge friends to win their respect (and cash).
Or, go solo -and have someone verify progress.
Use stakes & competition to get sh*t done!
How it works
Step 1
Decide the mission
Set your goal & deadline. Invite friends to compete with, or do it together.
Or, call their bullsh*t and dare them.
Step 2
Set the rules
Define what proof you'll upload & when, to prove your commitment.
Step 3
Stake on it & go live!
Put up cash upfront that you'll lose if you fail - or set a custom penalty. That's it, get going!
We're in beta!
Nox is open for a small batch of users.
Testimonials
Early users are conquering DREAMS
...while making hilarious memories.
Aayush
We used nox to set up a challenge where one of my friends said he'd shave his head if I managed to talk to a girl at the club. I did it, and used the razor myself.
Saumya
A nox pact with 5 of my friends got me to start lifting from zero. I ended up going to the gym 12 weeks in a row and missed 4 days - but the $40 I lost motivated me like nothing else. I'm using it now to hit 45 kg on my overhead press before the year ends.
Prakriti
When my brother told me about nox, I didn't think someone like me would ever be part of the target audience. Then, he challenged me to stop eating white sugar - where a violation would mean I'd have to pay him $15. The change has been nothing short of amazing.
Kaza
I'd been planning to take flying lessons for a long time but kept putting it off. Got challenged by a friend through nox to a $200 pact to finish a pilot training program. Just finished phase 1 this week, and I've managed to win half of my stake back.
Kaus
I used nox to get my friends to stake $500 each on showing up to my bachelor party 6 months in advance. Not one of them ended up flaking.
Jonathon
As an actor, nox has been a game-changer for me. I use it to set weekly pacts with myself for attending networking events, submitting for auditions, and creating new content every week. The stakes make it easier to take care of tasks I'd otherwise take lightly.
Lisandra
As a systems engineer, my job's pretty hectic so it's easy to fall out of routines. This year, I made a 2-month nox pact where I’d lose $20 every time I skipped the gym. I ended up not missing a single day —even during a 2-week vacation in Marbella! Knowing I’d have to pay up if I missed a day made all the difference.
Anya
I once said I could probably walk the length of Manhattan in under 8 hours. A friend called BS and said it's impossible. So we set a nox pact for $100, and I won.
Mounica
I've been using nox to make sure I eat at home every day of the week except Sunday. My husband's my challenger, so it's really hard to sidestep the diet - I've set it to the highest difficulty so I'll lose my entire stake if I miss a single deadline, not to mention he'll never stop gloating.
Ron
Me and my podcast co-host use nox to make sure we record, edit, and post weekly episodes and short-form content - something that used to be easy to avoid doing on time because of our busy jobs and the fact that we live on different continents.
Pri
I had to jump into freezing cold water off the pier at St. Kilda, Melbourne, because I lost an arm wrestling pact on nox. They recorded the whole thing as evidence.
Shoun
I'm awful at making travel plans and doing weekly chores. I like nox because I love making wagers - so the stakes motivate me to finish off boring tasks I'd otherwise procrastinate on.
Sonali
A nox pact with a friend got me to start painting again. I had to upload one piece of art on my Instagram channel each week, or lose $50. This kickstarted a habit for me after years. I just finished illustrating an entire comic book.
Salonee
I've been using nox to keep me accountable to my self-guided Japanese learning course. I've also used it to call a lot of peoples' BS - and got them to actually take action on their goals.
Bhrigu
My housemate and I have a nox pact where the two of us have to run a half marathon next March. Every time one of us misses one of our daily runs, the other wins $5.
Supriya
I have been putting off starting my life-coaching practice and IG page for years. My partner set up a pact with me where if I didn't post every single day for 1 month, I'd lose $100. So I did it, and it gave me the momentum to quit my job and do this full time!
Meet the nox overlords.
Abhilaksh & Prabhakar built nox because some of their best decisions came out of bets with each other or other friends. Starting a company together was one of them - but so was going to South America for two months, joining a writer's workshop, taking dance lessons, & much more.Write to us at [email protected].
Need more information?
You can use Nox to accomplish just about any goal or simply for fun.
You can create a pact to hold yourself and others accountable.
Examples include:
- - Building or breaking habits: Enter a pact where you upload periodic evidence of doing something daily, like running 5 kilometers, or avoiding something, like cigarettes.
- - Achieving big outcomes: For goals with deadlines, like moving to New York by year’s end, upload evidence by the deadline to prove success.
- - For fun: Get creative! One user made a pact where if their friend convinced a girl to hold his hand by the semester’s end, they’d shave their head.
You can even use Nox to enforce bachelor party commitments.
You start by selecting a goal and deciding whether it’s a solo pact, where only you are responsible for completing the goal, or a group pact, where multiple people are involved.
In group pacts, you can choose different game modes—either collaborating, where everyone works towards the same goal, or competing, where you’re trying to outperform each other for a prize.
Every pact requires you to stake money or something else that you’ll lose if you fail.
You also define the type of evidence you’ll provide and how often you’ll submit it.
All these rules create an ironclad contract that keeps you and your friends honest and accountable.
You appoint a friend or trusted third party as the verifier.
They’ll check if your evidence meets the pact's terms.
Verifiers can receive a percentage of the monetary stake as a tip for their role in the pact.
If you can’t find a verifier, Abhilaksh or Prabhakar can step in as your verifiers.
Simply nominate either of us—we’re automatically added to everyone’s Nox friends list.
Pretty soon, AI will be available for verification, but for now, we require you to involve at least one other person for better accountability.
We currently accept video, photo, or audio evidence.
You can define what’s required based on the challenge.
We've defined "bond" as a type of proof, where you follow the honor code and provide written confirmation that you've kept your word so far.
For example, if you've to check in with your verifier daily about a non-smoking pact, you will provide your word as "bond" in a text field, and the verifier will approve/deny it.
In a competitive pact, it goes to the winner of the pact you're in—the one who outperformed everyone else by meeting more deadlines or finishing the task before everybody else.
In any other kind of pact, Nox takes your money.
Yes! You can stake non-monetary stakes like slaps, head shaves, or any creative consequences.
While quantifiable stakes help, we leave the definition up to you.
Yes, you can track your progress, but pact terms can’t be changed once the pact is active.
There’s a 48-hour pre-launch period where you can modify terms, provided all participants agree.
Yes, you can resign from a pact, but doing so will require you to forfeit the stake (money or something else) you fronted to be part of that pact.
Nox uses loss aversion, a clinically backed principle in behavioral science.
When you stake something or turn a goal into a commitment device, you’re more motivated to follow through.
Doing this offline requires lots of effort—tracking progress, holding money, managing disputes, and keeping records.
Nox simplifies and enhances this process, making it fun and reliable.
Nox is inherently social and much more customizable than other apps.
Nox is not just a productivity app; it’s an app that enforces pacts to hold people accountable to all kinds of commitments they make to themselves and each other.
It’s more fun, flexible, and designed to handle real-life scenarios.
We use advanced encryption and secure systems to protect your data and privacy.
You'll need a referral code. 😅
We're in beta, and are giving out referral codes to our waitlisted users in batches (in the interest of a smooth experience)
Already got your code? Get in!
Don't have one?
Sign up for the waitlist ⬇️
Thanks for signing up! You'll receive an acknowledgement email - if you want to skip the line, reply to our email with the wackiest challenge you've ever been a part of.
If it makes us laugh, we'll make an exception for you ;)
We will NEVER share your information with ANYONE.
If you're from VIT, McKinsey & Company, ZS Associates, ISB, Mu Sigma, or GrowthX, we've got special missions for you! Enter your reg. no. or other identification number (e.g., FMNO for McKinsey) as the referral code.
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